2. Be acquainted with your audience.
3. Pick the best images and footages.
4. Give your content a human voice.
5. Underline and promote events.
6. Be informal, colloquial, conversational.
7. End your blog posts with questions.
8. Be coherent with your brand’s image.
9. Set up profiles on all social platforms.
10. Subcontract content generation.
11. Be active, not merely responsive.
12. Use a mobile-friendly website design.
13. Post infographics more often.
14. Increase your post frequency.
15. Examine social data trends.
16. Use Google Analytics’ Social Reports.
17. Always aim for success in your venture.
18. Talk to your customers.
19. Keep your social media team engaged and encouraged.
20. Stop overthinking, start acting.
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